AEF teaches three fundamental values to become an impact player both on and off the court…ATTITUDE, EFFORT, and FOCUS. We know that if you show your best ATTITUDE and give maximum EFFORT while you FOCUS on the task at hand, the scoreboard will take care of itself. With AEF, it’s not where we play, when we play, or who we play … it’s HOW we play! AEF is a MENTALITY that creates our CULTURE and in turn, a sense of BELONGING that extends way beyond your athlete, their coach, and their team, as it filters through our entire AEF FAMILY. You’ll see…it’s CONTAGIOUS!